Cyber Trust is the podcast exploring how trust shapes the cybersecurity world, for both Vendors and journalists.
Not so long ago, we thought of trust as something you built once and kept within the cyber sector. A strong product, a good reputation, and a track record would have been enough. However, that is no longer the case today. In a world of breaches, deepfakes and AI-generated threats, trust isn't a checkbox anymore. It must be earned continuously, but can be lost instantly.
This series examines how organisations build, maintain and protect trust with customers, employees and stakeholders alike. From the speed of AI-powered threats to the human element that no algorithm can replace. Each episode speaks with those on the front lines who are shaping how trust is earned and shared in the cyber sector.
For marketers, security leaders and decision-makers, Cyber Trust helps make sense of what it really takes to earn and keep confidence in today's digital age.
Bill Peterson is the Senior Director of Product Marketing at Sumo Logic, where he bridges the gap between technical experts and business stakeholders. He specialises in translating complex cybersecurity and technology concepts into compelling messaging that connects customers, sales teams, partners, influencers, and the broader market.
