What Fintech and Financial Services PR Expertise does Hard Numbers have?
Hard Numbers has extensive experience of providing fintech and financial serices PR to high-growth, innovative start-ups and scale-ups, and publicly-trade multinational powerhouses alike.
Our client experience spans payments, embedded finance, lending, wealthtech, insurtech, banking infrastructure, HR and payroll technology, compliance, financial software and fast-growth B2B fintech providers. We understand the challenges faced by ambitious fintech scale-ups, established financial brands and technology businesses operating in highly regulated environments. We can confidently say that in just the six short years we’ve been trading, there are few agencies that have spent more time on the stands of Pay360 and Money20/20 that Hard Numbers!
We ensure traditional PR outputs - like tier-one sector coverage - translate to real business outcomes such as increased investor interest, category creation, stronger trust, fresh leads and new sales opportunities. We make your PR investment reap real rewards.
How can I access a network of fintech and financial services influencers?
Our experience in fintech and financial services PR means that we’ve built up an in-depth understanding of the full ecosystem of media outlets, writers, experts and commentators who influence the thinking and direction.
And we’re proud to be based in the fintech capital of Europe – London. London is home to more fintech unicorns than any other European city (more here from MerchantSavvy).
The UK remains the largest fintech market in Europe. In 2025...
(According to Innovate Finance).
We’re based at the heart of this in Paul Street EC2, where the City meets Shoreditch. As such, we’ve got unparalleled connections across the fintech and financial services ecosystem. We’re connected with the folks at the heart of fintech in the UK, so we can put our finger on the latest trends in fintech marketing, for example.
Other agencies run their outreach on Excel and "vibes"
We manage all of outreach through data, driven from our HubSpot CRM system where we log every interaction with journalists, analysts and influencers on your behalf. You’ll be able to see, in real-time via a tailored Data Studio dashboard with your specific key performance indicators (KPIs) all of the opportunities we create on your behalf with the analysts, influencer and media in the fintech and financial services sector. We replace “vibes” with verifiable management information about every step of your PR campaign, so that you know what’s driving success, and what that’s ultimately resulting in, in terms of increased brand awareness, search volume, traffic, downloads, form completions or other outcomes.
How can fintech and financial services PR influence decision makers?
Our approach to fintech and financial services PR is built around commercial impact, not vanity metrics. We create campaigns designed to increase visibility among the audiences that matter most, strengthen credibility within your sector and generate meaningful conversations with prospective buyers, partners, investors and regulators.
Using search insight, market intelligence and audience research, we develop integrated communications strategies tailored to the priorities of senior decision makers who are looking for a supplier or partner to . Whether the challenge is driving adoption, building trust, supporting expansion or differentiating in a crowded category, we create messaging and content that resonates with the people making purchasing decisions.
Trust and authority are critical in financial services.
We help position your executives and subject matter experts as recognised voices within the industry through media profiling, thought leadership, speaking opportunities and strategic content that builds visibility, credibility and influence over time.
What makes Hard Numbers different from other fintech PR agencies?
Deep fintech and financial services sector understanding
Our team has extensive experience supporting ambitious fintech brands, financial technology providers and established businesses with reputations forged over decades in highly competitive and regulated markets. We’ve helped businesses formed in the last six months, and businesses older than the nation state of Belgium to manage their reputation and communicate with their key stakeholders. From category creation and thought leadership to reputation building and media engagement, we understand how to position fintech and financial services businesses of all stages of development effectively and accelerate their growth.
We’ve experience of working with the likes of Bluechain, Trust Payments, Cheddar and Mambu, and many, many more besides.
Intelligence-led communications
Everything we do is driven by insight, evidence and analysis rather than assumptions. We use search behaviour, audience research and market intelligence to identify the topics, trends and conversations shaping the fintech and financial services sector. With our proprietary database of journalists, analysts and influencers, we can identify the relationships and opportunities most likely to deliver coverage. Our live reporting dashboards provide complete visibility over campaign performance, helping connect PR activity and earned coverage to outcomes such as increased website traffic, stronger search and AI visibility, lead generation and business growth.
Commitment to measurable outcomes
Too many fintech PR agencies focus on activity rather than impact. At Hard Numbers, we take a different approach. We define clear objectives and KPIs alongside our clients from the outset and build them directly into our agreements. We believe accountability matters. If agreed targets aren’t achieved within the quarter, we continue working at our own cost until they are.
