PRIMARY SERVICES
Media Relations
We don't tell stories; we build credibility.
We will help raise your profile with key opinion formers, journalists and bloggers that influence your target audience. Our approach will be informed by data, and we'll measure our effectiveness through impact on SEO, traffic to your site and PR generated leads.
Generative Engine Optimisation
We don't just think about search engine optimisation. We think about search EVERYWHERE optimisation.
We have the tools and talents to measure how your organisation, brand, product, service, category and competitors currently appear within AI search tools like ChatGPT, Perplexity, Gemini and Google AI Overviews, amongst others.
Outsourced Lead Generation
We don't drive brand awareness; we deliver measurable increase in leads and opportunities to pitch for your business.
We can manage lead generation campaigns for your business. And we can reach these leads via any means necessary - whether it's via email, web, or phone. We're working on our telepathy service, hoping to launch in 2027...
Paid Media Management
We don't make Google and Facebook rich; we aim to do that for you and your business.
We run paid media management for clients to generate leads across digital and social channels. We continually review and optimise to drive down the cost per click and total cost of customer acquisition for you.
Content Marketing
We don’t create content for content’s sake; we use it to build reach, reputation and relationships for your business.
Content may be king, but there’s a lot of pretenders to the throne out there. You want to create differentiated, quality, engaging content which elevates you in the minds of your prospective customers.
Additional services
Account Based Marketing
We don't stop at reputation; we build relationships for your business.
We help you identify your Ideal Customer Prospect (ICP) and reach them through a range of different activities designed to build your relationship with them, and move them through the funnel.
Analyst Relations
We don't take a one size fits all approach to analyst relations. We deliver tailored briefings that help to turn analysts into advocates.
We make sure your business is on their lips when advising buyers or influencing investors, by engaging them consistently and purposefully with relevant updates to their sector brief.
Broadcast PR
We don't just react to news; we create it.
We know that broadcast coverage is often an afterthought in PR because of the investment of time and resources it takes to achieve. We have the relationships, the expertise and, most importantly, the tenacity to ensure your company, product or service gets the broadcast attention it deserves alongside the other media coverage we're driving for you.
Community as a Service
We don't just build your client base; we help you build an engaged community around your products or services.
We believe that a key marketing tactic for the successful companies of tomorrow is to build an engaged customer community today. We know how to build customer communities, and we can do this to help you take your brand marketing to the next level.
Influencer Relations
We don’t measure this by likes; we measure this on authority in their field.
We’re a B2B specialist agency, so when we talk about “influencers” we’re not talking about someone trying to promote teeth whitening, protein shakes or their latest Boo-Hoo discount code.
WHO WE ARE
An agency team with an in-house background
The Hard Numbers team has both in-house and agency experience across a range of different disciplines including sales and marketing, PR and media relations, design, creative, search engine optimisation and more besides. We also have a large network of trusted consultants and freelancers to augment our own capabilities and scale to meet your specific challenges.
