The Hard Numbers are that the CIPR has over 10,000 members in the UK, the PRCA has over 30,000 members globally, there are over 4,000 PR agencies in the UK, and there are almost innumerable options for your PR and communications spend.
The sad fact for anyone who’s worked in PR for the last ten years is that almost every single new agency that’s been started looks remarkably similar to those that have come before.
They post pictures of their foosball tables to promote themselves as a good place to work.
They are all things to all people – business to business, business to consumer – across every business sector. They focus on vanity metrics of column inches and reach, and don’t measure their impact on their client’s business.
They communicate in words your CFO would not understand. They don’t know their Google Analytics from their elbow. They keep time-sheets (badly, and rarely on time).
The commodity they sell is people’s time.
We have built Hard Numbers to be different from the ground-up. We are unencumbered by the traditional ways of thinking, enabled by technology at every step of our process, and focused on what really matters – driving real, tangible results for our clients.
We could talk about this all day, but here’s five reasons why we think we are genuinely different to anyone else you’ll speak to.