What you need is a PR agency that understands AI technology, the hype cycle and the commercial realities behind artificial intelligence adoption. An agency that can communicate complex concepts clearly, build trust with technical and non-technical audiences alike and position your business as a credible leader in an increasingly crowded market. You need a PR agency with actual communications intelligence to complement and get the best of AI. In short, you need Hard Numbers.
Specialist PR expertise for AI companies
Hard Numbers has extensive experience as the PR agency of choice for AI companies, working with some of the most innovative, interesting and important brands in the emerging area of AI.
We work with ambitious AI businesses spanning generative AI, enterprise AI, hyperscalers, machine learning, automation, SaaS, agentic AI, and emerging technologies. Our experience covers both fast-growth startups and established technology businesses busy integrating AI into their products and services.
Artificial intelligence is one of the most scrutinised and misunderstood sectors in technology. Buyers, investors, journalists and analysts are all asking tougher questions.
They want proof of outcomes, not just claims of disruption.
That’s why our approach focuses on measurable business impact. We help AI companies secure meaningful media coverage, increase visibility with buyers and investors, build authority within their category and create demand that translates into commercial opportunities.
How to build credibility with journalists, analysts and influencers covering AI
AI is one of the most heavily discussed topics in the media today - but attention alone doesn’t create trust.
We help AI businesses develop relationships with the journalists, analysts, influencers and commentators shaping the conversation around artificial intelligence.
Unlike many PR agencies, every interaction we conduct on your behalf is tracked through our HubSpot CRM system. We know which journalists are genuinely influential in AI, which publications matter to your audience and where the strongest relationships exist. We look across a range of different outlets, sites, influencers, writers, analysts and experts to find the authoritative voices in AI, with platforms that are trusted by those in the know.
You’ll also gain access to real-time dashboards, allowing you to monitor campaign progress, media opportunities, coverage secured and commercial impact. No vague reporting. No black box PR. Just clear visibility into what’s working, where momentum is building and what’s delivering meaningful results for your business.
How can an AI-specialist PR agency help influence buyers and investors?
Here are four key ways in which specialist artificial intelligence PR services from Hard Numbers can help support your business:
We can help build trust and credibility in a sceptical market.
An AI-specialist PR agency like Hard Numbers can help your business to build trust and reduce perceived risk in an increasingly scrutinised and sceptical market. At Hard Numbers, we help AI companies secure authoritative media coverage, build executive credibility, create evidence-led thought leadership and showcase customer success in a way that resonates with buyers, investors and stakeholders. We also help AI businesses to communicate governance, transparency and responsibility clearly, ensuring they are positioned as credible and commercially mature organisations. Buyers and investors alike are increasingly looking for reassurance around reliability, security, expertise and long-term viability.
We can help you to better position yourself and create category differentiation.
The AI market is becoming increasingly crowded, with many businesses making similar claims around automation, intelligence and transformation. A specialist artificial intelligence PR agency helps companies sharpen their positioning, define compelling category narratives and build memorable messaging that differentiates them from competitors. Hard Numbers works with clients to identify what truly makes their proposition different, translating technical innovation into clear commercial value and helping businesses own specific conversations within their market. Strong positioning helps AI companies stand out not just to customers, but also to investors, analysts, media and potential partners, ensuring they are recognised for expertise and leadership rather than becoming lost in generic AI messaging.
We can help you to influence the buyer journey and get you found online.
Modern AI PR is no longer just about reputation; it is increasingly about discoverability. Hard Numbers can positively influence where and how businesses appear throughout the buyer journey, helping clients feature in the publications buyers trust, within the conversations shaping the sector and increasingly within AI-generated recommendations themselves. As buyers increasingly use platforms like ChatGPT, Perplexity and Google AI Overviews to research vendors, earned media, citations, third-party mentions and authority signals are becoming increasingly important in determining which companies are surfaced in response to searches such as “Best AI customer service platforms”, “Top AI compliance tools”, or “Most trusted AI security vendors”. This is where PR now overlaps directly with Search Engine Optimisation (SEO) and Generative Engine Optimisation (GEO). We have led the way in Generative Engine Optimisation in the UK PR industry, helping businesses increase both visibility and credibility at critical stages of the research and evaluation process.
We can help you to build leadership profiles and industry authority.
Hard Numbers can help position your leadership team as credible experts, measured voices and trusted commentators on the future of AI. We’ve researched how founder and executive profiling can impact investor perception and confidence in our research into founder thought leadership at the UK’s leading unicorn businesses. We know that a strong founder profile translates into greater levels of fundraising, and so we help our clients to do this through media profiling, bylined articles, speaking opportunities, podcast appearances, LinkedIn thought leadership and commentary on regulation, governance and wider industry trends. In a fast-moving and often noisy AI market, visible and respected leadership teams help companies build trust more quickly, shape industry conversations and punch above their weight commercially.
What issues can an AI specialist PR agency help to influence?
A PR agency with extensive expertise in the AI sector, like Hard Numbers, can help businesses with a range of different issues that they’re facing. Standing out in a crowded market covered by a sceptical media is definitely one way specialist artificial intelligence PR can help. We know that there has been something of an “AI gold rush” in the last few years. In fact, in November 2023 we researched the number of businesses created in the UK since the launch of ChatGPT, and we found that there had been a 202% increase in businesses started with “AI” in the company name in the previous year (see more in our “AI Mania report”)
A challenge in the AI space is explaining complex and ground-breaking technology in words that everyone – prospective clients, talent and investors alike – can understand. Artificial intelligence PR can translate your innovation into terms that will be compelling for all the audiences that you want to communicate with.
We’re also experienced in helping our clients in the AI sector to navigate regulatory and policy uncertainty in relation to this developing area of technology. We can brief you on the latest potential developments on the public policy front and help you engage with all of the relevant stakeholders.
What makes Hard Numbers different from other AI-specialist PR agencies?
There are several reasons businesses choose us over traditional technology PR firms.
We understand the intersection between PR, SEO and GEO
Most PR agencies still measure success primarily through coverage volume and media reach. Hard Numbers takes a broader view of visibility and influence. We understand how earned media impacts not just reputation, but also search performance, AI discoverability and generative engine optimisation (GEO). That means we help AI businesses influence where they appear not only in traditional media, but increasingly within platforms like ChatGPT, Perplexity and Google AI Overviews.
Our background in SEO, digital visibility and AI discoverability allows us to connect communications activity to measurable commercial outcomes, including authority, search visibility, referral traffic and pipeline influence.
We combine technical understanding with commercially-focused storytelling
Many agencies can secure coverage. Far fewer can genuinely understand complex AI products and translate them into messaging that buyers, investors and journalists actually care about.
Hard Numbers has extensive experience working with B2B technology, SaaS and AI-driven businesses, allowing us to bridge the gap between technical innovation and commercial relevance. We help AI companies avoid generic “AI-powered” messaging by building sharper positioning, clearer narratives and thought leadership grounded in real-world business outcomes. We don’t just communicate what the technology does, but why it matters commercially, operationally and societally.
We are relentlessly focused on measurable business impact
The clue is in the name. Hard Numbers was built around the idea that communications should contribute to tangible business outcomes, not just brand awareness.
We focus heavily on measurement, accountability and demonstrating value, helping clients understand how PR activity supports objectives such as brand authority, investor confidence, lead generation, search visibility, recruitment and category leadership. For AI companies operating in highly competitive and fast-moving markets, this matters.
Rather than treating PR as a standalone function, we position communications as a commercial growth driver that supports sales, marketing, reputation and long-term market positioning.
