The issues vary depending on whether you are operating within an OEM, charging infrastructure provider, battery company, fleet platform, mobility app, autonomous vehicle business, logistics technology provider or public transport operator. But there are some core areas that are common across all of these, and a PR agency with experience of electric vehicles and the wider mobility space can really help get your media profile motoring...
Which PR agencies offer extensive experience of the automotive, electric vehicle or wider mobility sector?
In a sector moving as quickly as mobility, public relations and communications can play a pivotal role in shaping perception, confidence and long-term growth.
At Hard Numbers, we combine deep sector understanding with the ability to translate complex EV and mobility challenges into commercially meaningful stories.
We understand that modern mobility communications sits at the intersection of transport, energy, sustainability, software, policy and consumer behaviour. This means brands need far more than generic media relations support. We've helped EV clients like car subscription business Onto to communicate effectively with a wide range of audiences - from fleet operators and procurement leaders to policymakers, investors, transport journalists and consumers - while tailoring messaging to the priorities of each group. We understand that trust and credibility are critical in a sector where adoption is still evolving and buying decisions carry significant operational, financial and reputational risk.
We also help EV and mobility businesses simplify highly technical and often heavily regulated subject matter without losing accuracy or credibility. Whether we are communicating around charging infrastructure, battery technology, autonomous systems, fleet electrification or connected mobility platforms, our focus is always on translating innovation into real-world business value. We help clients sharpen their positioning, define clearer category narratives and stand out in increasingly crowded markets. We’ve helped clients like Kognic, who develop software for automated driving systems, to turn complex ideas into easily digestible and interesting stories.
At Hard Numbers, we also understand the growing overlap between PR, search visibility, reputation and generative AI discoverability. Buyers in the EV and wider mobility market increasingly research suppliers through search engines, AI-generated recommendations and trusted third-party publications long before speaking to a sales team or dealership.
That means PR is no longer just about securing coverage. Modern EV and mobility PR programmes need to influence where and how brands appear throughout the buyer journey.
We help clients build visibility in the publications and conversations shaping the sector, while also strengthening the authority signals that increasingly influence search engine optimisation (SEO) and generative engine optimisation (GEO) performance. Our experience across PR, search and digital visibility allows us to connect communications activity directly to commercial outcomes. We know every agency says they’re “award-winning” but our work with FixMyCar has been recognised consistently in categories like “Most effective planning, research and evaluation in consumer communications” and we were awarded silver in “Best use of measurement for a single event or campaign” by the Association for Measurement and Evaluation of Communications or AMEC, the highest accolades for communications effectiveness measurement.
EV and mobility brands operate in an environment of intense scrutiny, political debate and reputational sensitivity. Issues around charging reliability, battery sourcing, sustainability claims, regulation, infrastructure readiness and safety can quickly become high-profile media stories. As a result, our role often extends beyond traditional media relations into crisis preparedness, stakeholder engagement, public affairs support and corporate reputation management. We help clients navigate uncertainty, manage difficult narratives and communicate with transparency and authority during periods of rapid market change.
How to build credibility with the right EV and mobility journalists and opinion-formers with PR
At Hard Numbers, we believe successful EV and mobility PR is built on understanding influence properly, not simply maintaining large media lists or sending blanket press releases. The mobility sector is highly fragmented, with influence spread across national media, automotive trades, transport publications, sustainability experts, technology writers, fleet specialists, LinkedIn creators, podcast hosts, analysts and industry commentators. We invest heavily in understanding which journalists, influencers and opinion formers genuinely shape conversations in different areas of the EV and mobility market, whether that is fleet electrification, charging infrastructure, battery technology, micromobility, automotive retail, transport policy or sustainable logistics. This allows us to focus outreach activity where it will have the greatest commercial and reputational impact for our clients.
Unlike many EV and mobility PR agencies, every interaction with these audiences is tracked through our HubSpot CRM platform. That means we do not rely on anecdotal knowledge or outdated contact databases. We know which journalists regularly engage with your content, which publications consistently drive meaningful visibility and which relationships are strongest across specific mobility subsectors. Over time, this creates a far more evidence-led approach to media engagement. It allows us to identify where genuine influence exists, understand which conversations are gaining momentum and tailor outreach activity based on real-world engagement data rather than assumptions. This matters in a fast-moving sector like mobility, where media narratives can directly influence adoption, investment and market confidence.
We also place a major emphasis on transparency and measurement. Through our live dashboards, clients can see the progress we are making with outreach and relationship development in real time. Rather than PR operating as a “black box”, clients can track activity, coverage performance, backlinks, engagement trends, share of voice, referral traffic from coverage secured by Hard Numbers and other outcomes as campaigns develop.
This data-led approach helps connect communications activity directly to business objectives
Whether the goal is increasing market awareness, strengthening investor confidence, improving search and GEO visibility or building credibility with fleet buyers and policymakers. For us, outreach is not just about volume. It is about systematically building influence, authority and visibility in the places that genuinely matter to EV and mobility audiences.
How can specialist EV and mobility PR influence buyers, investors, talent and policymakers?
Here’s how specialist, expert EV and mobility PR from Hard Numbers can help you to reach and influence the audiences that matter most - your prospective customers and future employees, investors and legislators.
Build external credibility.
In the EV and wider mobility sector, credibility matters with buyers, investors and prospective employees alike. Fleet operators, procurement teams and enterprise buyers want reassurance that they are selecting trusted, stable and proven partners, while investors look for signs of momentum, leadership and long-term market relevance. At the same time, highly skilled talent is often drawn towards businesses perceived as innovative, credible and influential within their category. At Hard Numbers, we help clients build that external credibility through strategic media engagement, executive profiling, thought leadership and reputation management. Our relationships with journalists, analysts, influencers and sector commentators help ensure our clients are visible within the publications and conversations that shape confidence, investment decisions and employer reputation across the mobility market.
Tell compelling, specialist stories.
Many EV and mobility businesses are engineering-led, which means they often have highly sophisticated products and technologies but struggle to communicate them in a way that resonates with commercial audiences. At Hard Numbers, we help clients turn technical innovation into compelling stories that buyers, investors and potential recruits can quickly understand and engage with. Whether communicating around charging infrastructure, battery technology, connected mobility platforms or fleet software, we focus on explaining the real-world value behind the innovation. We help the audiences you're looking to influence to understand what problem you solve, why it matters commercially and how it improves outcomes for everyone in the ecosystem. Clearer, more commercially focused storytelling not only improves media engagement, but also helps businesses attract investment, accelerate sales conversations and position themselves as exciting, high-growth employers within the mobility sector.
Shaping market perception and category positioning.
We can help companies in the EV and mobility space to define clearer positioning, sharpen messaging and establish more distinctive narratives that resonate with target audiences. This is particularly important when engaging buyers, investors, prospective employees and policymakers. They are all assessing not just products, but long-term relevance. They want to know they are committing their time, treasure or talent to something that will be there for the long haul. Hard Numbers can help you to position your company as a category leader, trusted innovator or important voice on the future of mobility.
Reaching the audiences that influence commercial growth.
With specialist mobility PR support from an agency like Hard Numbers you'll be working with someone who understands where influence sits within the EV ecosystem. Buyers, investors and policymakers do not only rely on traditional media for their information; they are also influenced by analysts, LinkedIn creators, trade publications, podcasts, sustainability commentators and industry events. At Hard Numbers, we help clients engage with the journalists, influencers and opinion formers who shape conversations across automotive, transport, energy, sustainability and technology sectors. This creates multiple touchpoints throughout the buyer and investment journey, helping businesses build familiarity, authority and visibility with the audiences most likely to influence purchasing decisions, investment activity and policy discussions.
What makes Hard Numbers different from other PR agencies
working with EV and mobility clients?
We believe that we offer something genuinely different from other PR agencies providing EV and mobility PR services. We’ve written elsewhere about what makes Hard Numbers different from other PR agencies, but here are three key differences between us and other agencies in the EV and mobility PR space:
A performance-driven approach with measurable accountability
At Hard Numbers, we focus on commercial outcomes, not just media coverage. We connect PR activity directly to objectives such as lead generation, investor visibility, search performance, GEO visibility, share of voice and market perception. Through live Looker Studio dashboards and detailed reporting, clients can see exactly how campaigns are performing and how communications activity is contributing to broader business growth.
Deep understanding of the overlap between PR, SEO and GEO
The EV buying journey, for example, is increasingly shaped by search engines, AI-generated recommendations and trusted third-party content. Unlike many traditional PR agencies, we deeply understand how earned media influences not only reputation, but also search visibility and generative AI discoverability. We’ve published two industry-first GEO research reports and a 3,000-word ebook on the subject of everything PR people need to know about GEO. We help clients improve visibility across the publications, platforms and conversations that influence buyers, investors and policymakers throughout the decision-making process.
EV industry expertise
Many EV and mobility businesses are engineering-led and operate in technically complex, highly regulated markets. We specialise in turning technical innovation into commercially meaningful stories that resonate with buyers, investors, policymakers and talent audiences alike. Whether communicating around charging infrastructure, fleet electrification, battery technology, mobility software or sustainable transport, we help clients explain not just what their technology does, but why it matters commercially and strategically.
