You don’t need us to tell you the market is competitive. What you’re looking for is a cybersecurity PR agency that understands industry issues and complex security products, engages CISOs and Security Directors with content that addresses their pain points and delivers the visibility and trust you need to grow.
Our client roster includes some of the biggest cybersecurity SaaS vendors in observability, data security, AppSec and vulnerability management, plus ambitious managed security service providers (MSSPs) and startups in the emerging fields of agentic AI. Put simply, our experience and industry knowledge is second to none.
There’s a reason our cybersecurity public relations and campaign work receives rave reviews and wins awards. We ensure traditional PR outputs - like tier-one sector coverage - translate to real business outcomes such as category building, M&A, increased demand, fresh leads and new sales opportunities. We make your PR investment reap real rewards.
Hard Numbers is unique among cybersecurity PR agencies. All interactions with journalists, analysts and influencers made on your behalf are logged on our HubSpot CRM system.
We know where the best relationships are within cybersecurity - and we have the data to prove it. We’ll show you real-time Data Studio dashboards so you can see how media, analyst and influencer opportunities progress from pitch to secured coverage and interviews, as well as every step in between. Get rid of the ‘gut feel’ and ‘guess work’ in cybersecurity PR and replace it with certainty of success.
We’re the PR agency that makes your sales teams happy. Our work directly translates to increased brand awareness, sales interest, demand and opportunities to pitch. Data-driven insights allow us to craft integrated communication and marketing campaigns that deeply speak to decision makers tasked with driving ‘Cybertrust’ and resilience within their organisations and help you gain the traction you need.
In a crowded field, CISOs and Security Directors are looking for trusted advisors they can truly rely on to help improve their security posture. We’ll use our cybersecurity PR expertise to raise the personal profile of your spokespeople and leadership team within their sector and community, enabling them to demonstrate their expertise and gain peer recognition.
Other cybersecurity PR firms may shy away from committing to specific outcomes. Not Hard Numbers. We agree KPIs with our clients and write them into our contracts. We’ll hit our KPIs in any given quarter - or work at our own cost until we do.
The clue is in the name. At every stage of our process, we use data - not ‘gut feel’ - to inform decision-making and get you the best results.
Our team’s collective experience spans decades with a flair for creating categories, building brands and securing media coverage for the most notable cybersecurity businesses in the world. We know the cybersecurity space - and we help you get where you need more quickly as a result.
Cybersecurity PR strategies must be highly attuned to the sector’s threat landscape, compliance requirements and buyers’ priorities and concerns. The best comprise an integrated, synergistic mix of tactics that have a lasting influence on CISOs, security teams, and other decision makers.
In cybersecurity, credibility is make or break. That credibility comes from ink. Hard Numbers has the relationships, experience and tenacity to reach the writers and journalists you need.
A considered paid media campaign can capture quality leads. Members of our team have worked for Drum 100 top digital agencies so know what it takes to maximise clicks.
Content doesn’t just make your website look nice - it can drive prospects and sales. We’ll help you craft content that makes a sector impact and compels buyers through the customer journey.
Sales success relies on deeply understanding your customer. We’ll help you accelerate sales by building a clearer picture of your ideal customer prospect and craft a marketing campaign to reach them at scale.
If you’re treating analysts just like journalists, you’re doing it wrong. We know what makes the analyst community tick and have the techniques to get your business on their lips.
Broadcast PR is its own public relations specialism. Good job we’re experts at this too.
When a customer hits ‘buy’ their importance isn’t over - they become a member of your customer community. Building an engaged customer community is central to success in a crowded sector.
A cybersecurity PR agency helps security vendors get the attention they need to grow. They’re crucial in establishing and maintaining a strong brand, getting news noticed, and building categories.
The dedicated cybersecurity team at Hard Numbers goes beyond the typical approach to cybersecurity PR. We don’t just look to generate media coverage for your cybersecurity business: we help drive greater prospective customer demand, investor enthusiasm and attract the interest of the sector’s best talent.
The old way of assessing PR success wasn’t working - so we tore it up. We’ll show you exactly how our earned media and on-site content efforts are driving business success and helping you build ‘Cybertrust’ with prospective customers.
You wouldn’t go to a chef to help you configure a firewall - so why wouldn’t you turn to cybersecurity experts for your PR?
Cybersecurity audiences demand in-depth sector knowledge, technical accuracy and knowledge of evolving trends, regulations and threats. Getting any of these wrong is a PR kiss of death.
Generalist PR agencies can be some help but they often lack crucial sector knowledge. This knowledge gap limits their effectiveness in steering cybersecurity firms and helping them seize every opportunity.
Generative Engine Optimisation will soon be the difference between business won and lost. A specialist cybersecurity PR agency, like Hard Numbers, can optimise your content so you clearly show up in a buyer’s line of sight.
We’ll run a detailed audit of your content, analyse the results, and provide you with an actionable list of recommendations to improve your ranking. With these recommendations, we’ll help you optimise your site, from re-formatting content to producing new pieces, and ensure all earned media and off-site earned content is also fully optimised for AI search.
Think of your LinkedIn page like another website - it’s that important.
CISOs, Security Directors, analysts, journalists and other industry players are using the platform to assess businesses and build relationships. A LinkedIn strategy shouldn’t be an afterthought but a central part of your PR game plan, helping validate your expertise and extend your reach. A strong strategy will increase visibility, amplify key content and media coverage and position executives as leaders in their field.
Trust is critical in cybersecurity and sector influencers play a pivotal role in shaping this trust.
Cybersecurity journalists, analysts, researchers, CISOs and other opinion leaders wield real power in persuading over buyers. We’ll help you build crucial relationships with these experts, identifying the ones who have the ability to help you most, and conduct a multi-pronged campaign to raise your profile. From bespoke briefings and demos to opportunities to collaborate together, we’ll improve these influencers’ understanding of you, your company and what you do.
