Marketing technology and advertising technology businesses operate in some of the most crowded and competitive markets in the world.
Every week brings a new platform, a new feature, a new AI capability or a new claim about improving targeting, attribution, automation or customer experience. Buyers are overwhelmed with choice and increasingly sceptical of marketing promises.
What Adtech and Martech Tech PR Expertise Does Hard Numbers Have?
Hard Numbers has extensive experience helping technology businesses communicate with marketing, digital and commercial audiences.
Our experience spans martech platforms, adtech businesses, marketing automation providers, media intelligence providers, customer data platforms, attribution solutions, customer experience technology, analytics tools, ecommerce technology and emerging AI-powered marketing solutions.
We understand the pressures facing businesses operating in fast-moving marketing technology markets. Categories evolve rapidly. New competitors emerge constantly. Buyers are demanding more proof, more transparency and clearer evidence of value.
At the same time, marketing leaders are increasingly conducting independent research before speaking to vendors. They are consuming content through industry publications, podcasts, newsletters, LinkedIn, analyst assessments, events and they’re searching on generative AI platforms to learn more and shortlist suppliers.
Our role is to help martech and adtech businesses stand out within those conversations, strengthen their authority and create visibility that contributes directly to commercial growth.
We know every PR agency talks about coverage. We focus on influence and impact. We help clients build trust, shape industry conversations, increase buyer awareness and create demand that translates into measurable business outcomes.
Who influencers buyers of Martech and Advertising technology?
The martech and adtech PR landscape is shaped by a diverse network of journalists, analysts, conference organisers, newsletter publishers, LinkedIn creators, podcast hosts and industry commentators.
At Hard Numbers, we invest heavily in understanding where influence exists across marketing, advertising and digital transformation markets. We know which publications marketing leaders trust, which analysts influence technology decisions and which content creators are driving meaningful conversations around AI, customer experience, attribution, privacy, retail media and marketing effectiveness.
Unlike many agencies, every interaction we conduct on your behalf is tracked through our HubSpot CRM system. We don't rely on outdated media databases or anecdotal relationship management. We use data to understand which relationships are strongest, which opportunities are most valuable and which conversations are gaining momentum. Every interaction on your behalf is logged, reportable, and used to improve our approach in future.
Through our live reporting dashboards, you'll have complete visibility into campaign activity, outreach performance, coverage secured and the wider commercial impact of your communications programme.
How Can ADTECH and Martech PR Influence Decision Makers?
Modern marketing technology purchases are influenced by a wide range of stakeholders.
CMOs, Marketing Directors, Digital Leaders, Demand Generation teams, Ecommerce leaders, Media Buyers, Revenue Operations professionals and agency partners all play a role in evaluating technology providers.
At Hard Numbers, we help clients build visibility with these audiences through integrated communications programmes designed to increase not just awareness, but credibility and consideration.
We use audience research, search intelligence from both traditional search and AI platforms and market insight to understand what marketing leaders care about and where they go for information. We then create campaigns that position our clients as authoritative voices on the issues shaping modern marketing.
In highly competitive markets, buyers often struggle to distinguish between competing vendors making similar claims. That's why thought leadership, third-party validation and category authority have become increasingly important. We help clients build the trust signals that influence purchasing decisions and reduce perceived risk throughout the buying journey.
What Makes Hard Numbers Different From Other Adtech and Martech PR Agencies?
There are three key reasons why clients choose Hard Numbers.
We understand modern marketing
Many PR agencies talk about marketing technology. We live and breathe the wider marketing ecosystem, we use it in our daily work, we optimise everything we do using it.
Our experience spans PR, content marketing, SEO, GEO, social media, audience insight and digital marketing. We understand the commercial challenges martech and adtech businesses are helping their customers solve and can communicate those challenges in a way that resonates with marketing decision makers.And we use the tools that they use, so we truly understand the market you’re trying to reach.
We help clients own industry conversations and create categories
The most successful martech and adtech businesses are not simply vendors. They become recognised voices within their category.
Whether the conversation is about AI in marketing, attribution, privacy, retail media, customer experience, personalisation or measurement, we help clients build authority around the topics shaping the future of the industry.
Through thought leadership, executive profiling, media engagement and content development, we help businesses become visible wherever marketing leaders are looking for insight.
We focus on measurable business outcomes
As you might guess from an agency called “Hard Numbers”, everything we do is built around accountability, measurement and commercial impact.
We agree objectives and KPIs with clients from the outset and build them directly into our contracts. Our reporting dashboards help clients understand how communications activity contributes to outcomes including website traffic, search visibility, GEO performance, lead generation, brand awareness and market share of voice.
How Can Martech PR and Adtech PR Help Influence Buyers, Investors, Talent And Partners?
Build trust in a sceptical market.
Marketing leaders have spent years being promised revolutionary improvements in targeting, attribution and performance. As a result, many buyers are naturally sceptical. We help clients build trust through independent validation, media coverage, thought leadership, customer stories and executive visibility.
Differentiate in crowded categories.
Many martech and adtech businesses offer similar features and make similar claims. We help clients develop clearer positioning, sharper messaging and stronger category narratives that make them memorable and distinctive within competitive markets.
Shape conversations about the future of marketing.
The marketing landscape is changing rapidly. AI, privacy regulation, retail media, creator marketing, first-party data and measurement challenges are reshaping how brands engage audiences. We help clients become recognised contributors to these conversations and build authority within their category.
Influence discovery throughout the buyer journey.
Marketing leaders increasingly research suppliers through industry media, podcasts, newsletters, analyst reports, social media and AI-powered search platforms. We help clients build visibility across every stage of the research and evaluation process.
What Issues Can AN ADTECH and martech PR Agency Help To Influence?
A specialist martech and adtech PR agency like Hard Numbers can help businesses navigate a wide range of communications challenges.
Many companies struggle to stand out in saturated markets where competing vendors use similar language and messaging. Strong positioning and category definition can create meaningful differentiation.
Others face challenges explaining complex products and demonstrating value to buyers who are increasingly focused on commercial outcomes rather than technology features. We help clients communicate not just what their technology does, but why it matters.
We also support businesses with category creation, product launches, executive profiling, funding announcements, acquisitions, market expansion, analyst relations, thought leadership and reputation management.
What Role Does GEO Play In Adtech and Martech PR?
The way marketing leaders discover technology vendors is changing.
Increasingly, buyers are using AI-powered search platforms such as ChatGPT, Gemini, Perplexity and Google AI Overviews to research suppliers, compare platforms and identify potential partners.
Generative Engine Optimisation (GEO) helps businesses improve how they appear within those AI-generated recommendations.
At Hard Numbers, we've conducted some of the PR industry's earliest research into GEO and AI search visibility. As far back as October 2024 we conducted the first research by a UK PR agency into the impact of earned media on AI search results. We help martech and adtech businesses understand how earned media, third-party validation, authoritative content and digital visibility influence AI-generated recommendations.
That means helping clients improve visibility not just within traditional search engines, but within the AI-powered discovery platforms that are increasingly influencing technology buying decisions.
