Content may be king, but there’s a lot of pretenders to the throne out there. You want to create differentiated, quality, engaging content which elevates you in the minds of your prospective customers.
A PDF download of a PowerPoint deck created by your sales team won’t cut it.
We start by auditing the existing content assets that you have as a business.
We don’t just look at the response that your content is getting in terms of engagement online, and leads it’s driving.
We look at the contribution your content is making to your search engine optimisation, your ranking for key terms, and your success in earning coverage from key media and opinion formers.
We look at your customer journey on your site, and across your channels.
And we build up a detailed picture of your ideal customer prospect (ICP) to then inform the kind of content we can create for you.
Then, it’s all about content creation for you.
Content that goes beyond generating awareness of your brand, product or service.
Content that compels your prospect through the buying cycle.
Content that informs consideration.
Content that drives sales.
We will focus on monitoring the effectiveness of the content we create, and continuously optimising to improve the response your content is driving and the leads this is generating.