OUR RESEARCH

At Hard Numbers we believe that you can, and should, track the impact that PR and communications has on objectives which are a priority to the business, which is why we commissioned the below studies.

CYBER TRUST 

Trust is cybersecurity's next growth category. No one has claimed it yet.

Hard Numbers has launched 'Cyber Trust: The Next Growth Frontier' - a framework outlining how cybersecurity vendors can build trust through marketing, communications and brand behaviour.

Here's what we found >>

COVERAGE TO CAPITAL

Brands with more earned media presence get recommended more than competitors by AI

New research from Hard Numbers and Onclusive reveals a direct link between earned media performance and brand recommendations in LLM driven platforms auch as ChatGPT and Gemini.

Here's what we found >>

COVERAGE TO CAPITAL

Reputation in the age of AI

This white paper examines how AI evaluates brand reputation, highlighting traditional media's continued dominance and new opportunities for strategic PR communications online.

Here's what we found >>

GEO RESEARCH

What's behind the answer behind the answer when you ask AI about Greenland?

We ran 41 questions about Greenland's sovereignty through ChatGPT, Perplexity and Google AI Overviews — in the UK and the US. Then we looked at what sources were behind the answers. We found Reddit threads, Grok conversations and Russian state media. Here's what we found.

Here's what we found >>

CHATGPT one year on

AI innovation in the UK triples post Chat-GPT

In this study we analysed UK Companies House data for companies with 'AI' in their name, to quantify the sector's expansion post-ChatGPT, acknowledging the method's proxy nature.

Read more >>

COVERAGE TO CAPITAL

Exporing the link between thought leadership on social media and company valuations

For this report we worked with leading global research business CARMA to study the UK’s “unicorn” businesses. In this report, we define “unicorns” as privately held companies with a valuation of above $1bn, and we looked at the impact that their CEO or founder could have on fundraising efforts by having a large personal media profile across social and earned media.

Read more >>

COVERAGE TO CAPITAL

Demonstrating the link between earned media coverage and a techonology company's ability to raise money

Our first research report is entitled “Coverage and capital”, and we worked with leading global research business CARMA to study the potential impact that media coverage has on fund raising for technology start-ups.

Read more >>

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