OUR RESEARCH

At Hard Numbers we believe that you can, and should, track the impact that PR and communications has on objectives which are a priority to the business, which is why we commissioned the below studies.

GEO Research
Category recommendations on AI platforms
This white paper explores how earned media performance influences AI-driven brand recommendations, revealing that brands with stronger media presence and positive coverage are significantly more likely to be surfaced and favoured over competitors in LLM search and comparison results.
READ the report
Coverage to capital: Paper four
Reputation in the Age of AI
This white paper examines how AI evaluates brand reputation, highlighting traditional media's continued dominance and new opportunities for strategic PR communications online.
READ the report
CHAT-GPT ONE YEAR ON
AI innovation in the UK triples post Chat-GPT
In this study we analysed UK Companies House data for companies with 'AI' in their name, to quantify the sector's expansion post-ChatGPT, acknowledging the method's proxy nature.
READ the report
COVERAGE TO CAPITAL: PAPER TWO
Exploring the link between thought leadership on social media and company valuations
For this report we worked with leading global research business CARMA to study the UK’s “unicorn” businesses. In this report, we define “unicorns” as privately held companies with a valuation of above $1bn, and we looked at the impact that their CEO or founder could have on fundraising efforts by having a large personal media profile across social and earned media.
READ the report
cOVERAGE TO CAPITAL: PAPER ONE
Demonstrating the link between earned media coverage and a techonology company's ability to raise money
Our first research report is entitled “Coverage and capital”, and we worked with leading global research business CARMA to study the potential impact that media coverage has on fund raising for technology start-ups.
READ the report
HomeWhat We DoWhat We've DoneWhy Hard Numbers?JobsBlogContact
PRIMARY SERVICES
Media RelationsOutsourced Lead GenerationPaid Media ManagementContent Marketing
ADDITIONAL SERVICES
Account Based MarketingAnalyst RelationsBroadcast PRCommunity as a ServiceInfluencer Relations
PRIvacy policy