What's behind the answer when you ask AI about Greenland?
We ran 41 questions about Greenland's sovereignty through ChatGPT, Perplexity and Google AI Overviews — in the UK and the US. Then we looked at what sources were behind the answers. We found Reddit threads, Grok conversations and Russian state media. Here's what we found.
AI innovation in the UK triples post Chat-GPT
In this study we analysed UK Companies House data for companies with 'AI' in their name, to quantify the sector's expansion post-ChatGPT, acknowledging the method's proxy nature.
Exploring the link between thought leadership on social media and company valuations
For this report we worked with leading global research business CARMA to study the UK’s “unicorn” businesses. In this report, we define “unicorns” as privately held companies with a valuation of above $1bn, and we looked at the impact that their CEO or founder could have on fundraising efforts by having a large personal media profile across social and earned media.
Demonstrating the link between earned media coverage and a techonology company's ability to raise money
Our first research report is entitled “Coverage and capital”, and we worked with leading global research business CARMA to study the potential impact that media coverage has on fund raising for technology start-ups.
