The partnership came through the CIPR client-agency matchmaking service
The Rouse Group (“Rouse”) a leading global Intellectual Property services business, has appointed Hard Numbers, a performance-driven marketing and communications agency, as their lead PR agency to help them raise their profile in Europe and UK.
The partnership came from a competitive selection process via the CIPR’s recently launched client and agency finder. This innovative platform is designed to connect businesses with industry-leading PR agencies from the CIPR extensive Corporate Affiliate network.
This partnership marks a strategic move for Rouse, a firm that has, since its founding in 1990, built a strong reputation for deep expertise in high-growth, competitive markets across Europe, Middle East & Africa, and Asia-Pacific with 42 offices across 18 jurisdictions. The firm is known for its client-centric approach and for delivering integrated IP services that combine the complete IP value chain from trade marks and brands, patents, brand protection, through to disputes, digital & commercial and management consultancy. In recent years, it has embarked on an ambitious and rapid growth strategy organically and via M&A to build the world’s first truly integrated global IP services business.
Hard Numbers will support the Rouse Group with media relations by operating both a proactive and reactive press office function, and by advising on strategic communications around its growth strategy. The agency will play a key role in raising Rouse’s profile and in positioning the firm as a leading voice in the global IP landscape.
"This makes it a very exciting time to come on board as an agency partner, and to use our expertise in propelling the business forwards."
Catherine Bunyan, Senior Group Marketing Manager at Rouse said:
“This partnership marks an exciting new chapter for Rouse. We were impressed by Hard Numbers’ energy, creativity, and track record. Their expertise will help us shine a light on the work we do across our markets, build our share of voice in the global IP conversation, and position our experts as go-to commentators on the future of intellectual property. Through strategic media engagement, thought leadership, and storytelling, we’re confident this collaboration will elevate our brand and bring greater visibility to the values and vision that set Rouse apart. Already, Hard Numbers has shown their expertise through two merger and acquisition announcements, which secured coverage globally in our target markets. We’re excited to continue our work with Hard Numbers, and see in real time their commitment to creating genuine impact from their work.”
Darryl Sparey, MD at Hard Numbers added:
“The IP industry is a fascinating and evolving space, and Rouse is a business that is truly leading in their field, expanding both their remit of services and their geographical footprint. This makes it a very exciting time to come on board as an agency partner, and to use our expertise in propelling the business forwards.”
Alastair McCapra, Chief Executive at CIPR said:
“At a time when trust and reputation in your brand is more valuable and vital to protect than ever before, businesses that use our service get access to CIPR Corporate Affiliate agency members who are not only brilliant at what they do, but committed to upholding the highest professional and ethical standards. I'm delighted to see the CIPR able to support both these fantastic organisations through our Agency and Client Finder service and wish them a long and successful partnership.”
