Zellis, the UK and Ireland’s leading provider of HR, pay, workforce management and benefits technology, has appointed performance-driven communications consultancy Hard Numbers as its strategic PR agency of record.
The appointment comes as Zellis unveils a refreshed brand identity centred around its purpose: to empower exceptional employee experiences so organisations and their people can do better. The company’s brand promise — “Unlimit What’s Next” — reflects its commitment to remove barriers to innovation, insight, and impact across the modern workforce.
In 2025, Zellis accelerated its growth strategy by bringing together the best of Zellis, elementsuite, and Hastee into a single, seamless experience which is part of its broader vision to support the modern workforce with integrated, tech-enabled services.
Hard Numbers is tasked with amplifying Zellis’ refreshed brand narrative and growth strategy across the market, ensuring greater visibility into how the company’s story reflects their customers and clearly communicates its end-to-end product offering, industry leadership, and the tangible impact it delivers to enterprise organisations through innovation and strategic acquisitions.
“We’ve always had a strong foundation in HR and payroll,” said Emma Isichei, Chief Marketing Officer at Zellis. “But this is a new era for Zellis and it’s not just a brand update. It’s about clearly showing the market what we’re capable of: enabling exceptional employee experiences at scale. Hard Numbers brings the insight and executional strength we need to tell that story with clarity and reach.”
The partnership began in July 2025 following a competitive pitch process. The team has since supported the launch of ZellisONE, an AI-enabled platform designed to unify every stage of the employee lifecycle and drive organisational performance.
Hard Numbers will lead earned media, thought leadership, and strategic communications to increase awareness of Zellis’ solutions and impact, both in the UK and Ireland.
“But this is a new era for Zellis and it’s not just a brand update. It’s about clearly showing the market what we’re capable of: enabling exceptional employee experiences at scale. Hard Numbers brings the insight and executional strength we need to tell that story with clarity and reach.”
Darryl Sparey, Co-founder and Managing Director at Hard Numbers said:
“Zellis has a phenomenal story to tell, not only because of its legacy, but because of the way it’s reshaping the future of work through technology. Our role is to bring visibility to the meaningful change they’re enabling for employees and employers alike and to ensure the brand is front of mind in a rapidly shifting HR tech landscape.”
The HR and paytechnology sector is evolving fast, with AI, automation, and data integration driving the next wave of transformation. Zellis’ refreshed positioning and go-to-market strategy signal its readiness to lead that evolution.
Hard Numbers, named B2B PR Agency of the Year at the 2025 PR Moment Awards, continues to grow its footprint in enterprise software and AI through work with fast-scaling and established technology brands.
To find out more about Hard Numbers can help your business, say hello via our contact page
